Prior to Isfahan becoming the capital of the Safavid dynasty, Naqsh-e Jahan Square was a vast garden with the same name. However, in response to the growing demands for economic, social, and cultural facilities in the new capital, Shah Abbas I decided to construct the present Naqsh-e Jahan Square at its location.

The most prominent historical buildings of Isfahan, namely Abbasi Jameh Mosque, Sheikh Lotfollah Mosque, Ali Qapu Palace, and Qeysarie Gate are situated on the four sides of Naqsh-e Jahan Square. In the spaces between the above places, there are double-decker booths and various bazaars, each home to groups of specific retailers.

With a length of over 500 meters from north to south and a width of approximately 165 meters, Naqsh-e Jahan Square is one of the largest squares globally. During the Safavid era, Naqsh-e Jahan Square was the site for official celebrations, military parades, polo competitions, horseback riding, and archery contests. Today, Naqsh-e Jahan Square remains the center of Isfahan and is universally known as the most attractive tourist destination in Isfahan.